New Fashion Accessories for UGG and UGG-Inspired Boots Lets Fashion ... - Business Wire (press release)

LOS ANGELES--( )--Mirabella, a new Los Angeles-based company, recently launched its new product line of fashionable accessories for UGG® and other shearling boots. This revolutionary, original product takes the power of fashion design and puts it in the hands of women and girls across the country, allowing them to create endless designs, adding personality and flair to any outfit.

“Mirabella was inspired by our daughters’ love for fashion and desire to stand out among their friends,” says Tina Betrus, CEO and Founder of Mirabella. “The accessories are colorful, fun, easy to use and ageless. Women and young ladies can create fresh, new, individualized looks for their boots. We believe our products have longevity and are anchored by the simple idea of creating individuality for women.”

Mirabella was founded in 2012 by Tina Betrus, a savvy entrepreneur and mother of four girls. She came up with the idea for the brand after seeing how many plain shearling boots her young daughters and their friends had stockpiled in her foyer. “There was no way of differentiating one from the other,” said Betrus. Less than a year later, Mirabella designed a collection of modern footwear accessories.

With boots still at the forefront of fashion, Mirabella created a means to personalize any boot or refresh an older pair. The Mirabella collection offers various products including Big Guys, Slouchies, Skinnies and Splashies. The products can be purchased separately with prices ranging from $15.95 to $34.95, or as a complete “kit” which includes several coordinating products and multi-functional accessories to mix and match.

Mirabella products are available online at and will be available at retail locations across the country including most major department stores and boutiques this Spring. For more information and instructions on how to Bella, visit the web site and follow Mirabella on Facebook, Twitter, Instagram, YouTube and Pinterest.

About Mirabella

Founded in 2012 by Tina Betrus, savvy entrepreneur and mother of four girls, Mirabella is a collection of modern footwear accessories for UGG®, shearling and other boots. The Mirabella collection offers women and young ladies an opportunity to create their own unique style while dressing up a plain boot. Products include Big Guys, Slouchies, Skinnies and Splashies as well as complete kits with mix and match accessories. Products are currently available at and will be available at retail locations across the country in Spring 2014. Look BEYOUtiful!

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