LONDON — Amazon.com in the U.K. is staking its claim on the country’s apparel market. The Internet retailer said Sunday that in the week of Nov. 24 to 30, customers ordered more than 1 million items of apparel from amazon.co.uk, making it the site’s biggest week to date for fashion sales.
The disclosure comes one year after the launch of the retailer’s premium fashion store, at amazon.co.uk/premium. Among the brands sold on that site are Seven For All Mankind, Joseph, Pringle of Scotland and Hoss Intropia, while labels such as Debenhams, American Apparel and French Connection sit on the retailer’s main fashion pages.
Sergio Bucher, vice president of EU fashion at Amazon, said that the retailer has added 50 new brands over the past year, including Emporio Armani, French Connection and Hoss Intropia, and noted that fashion is one of the site’s “fastest growing businesses,” with the retailer set to add more brands in 2014.
Amazon has 35 million customers shopping for clothes globally, the firm said, and Christopher North, managing director of Amazon.co.uk Ltd. added that the retailer is “committed to working with fashion brands of all sizes to provide a high quality, virtual shop window.”
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