Fashion Project: $4M in funding raised, 150+ charities supported so far - Boston Business Journal (blog)




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Fashion Project, an e-commerce site for second-hand clothing that benefits charities, is led by co-founders Anna Palmer, left, and Christine Rizk.





Boston-based "re-commerce" site Fashion Project has raised $4 million in funding since its launch in 2011, and has supported more than 150 nonprofits with a portion of sales from its website, said company co-founder and CEO Anna Palmer.


The company may raise another $500,000 before closing its funding round, Palmer said. Investors in Fashion Project include Cambridge's Atlas Venture, Boston-based Schooner Capital and San Francisco-based Rothenberg Ventures, along with New York-based firms High Peaks Venture Partners, Abundance Partners and Burch Creative Capital.


The company takes donations of high-end clothing through the mail, sells the items on its website and gives 60 percent of the proceeds to charities including American Foundation for AIDS Research, March of Dimes and the Leukemia and Lymphoma Society.


Fashion Project has received nearly $1 million in donations of clothing, shoes and accessories so far, Palmer said.


During the past six months, Palmer said Fashion Project has also worked with celebrities and designers such as Heidi Klum, Glenn Close, Helmut Lang and Rebecca Minkoff.


Chris Burch, co-founder of high-end womenswear brand Tory Burch, is now head of the company's advisory board, Palmer said.


Palmer said her company is proof that Boston is becoming a hub for e-commerce and fashion.


"We've been honored and excited by how big the response has been from the fashion industry around our mission to make fashion a force for good," she said in an email.


Future plans for the company include a program where Fashion Project powers donation campaigns for major retailers. Beginning in 2014, Palmer says a customer will be able to "walk into some of the most notable luxury and lifestyle retailers across the country," pick up a Fashion Project donation bag, fill it with unwanted clothes, shoes and accessories, and earn gift rewards up to $1,000 back to that retailer.






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