Are Fashion Drones the Future of Online Shopping? - Elle

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Photo: Lionsgate Entertainment



Remember the scenes in The Hunger Games where Katniss gets care packages via robot? Amazon.com wants to make that a reality for those of us outside Panem—and that could mean major things for the future of online shopping.


In last night’s episode of 60 Minutes , Amazon CEO Jeff Bezos told Charlie Rose his aerial gizmos (called “octocopters”) will be able to drop packages at your door, provided they’re under five pounds and within ten miles of an Amazon “fulfillment center” (read: warehouse).


So what does this mean for you? “Overnight delivery” could be reduced to mere hours if you live near one of Amazon's 89 warehouses, “fashion drones” could become as common in the sky as pigeons, and there’s a decent chance at least one neighborhood feud will happen when the new girl across the street steals your air-dropped Louboutins from the front yard. (It could also give Amazon Fashion the push it needs to surpass other digital retailers like the unstoppable Net-a-Porter.)


According to Bezos, Amazon will begin rolling out the program in four to five years, depending on Federal Aviation Administration approval. Fingers crossed that the odds are in his favor (and that the new Proenza purse you’re coveting is light enough to be air-lifted).






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