The bow tie is experiencing a resurgence. Once reserved for grandpas and geeks, its appeal has expanded in recent years, making it the neckwear of choice for frat boys and fashion-forward grown men. But it wasn’t a conclusion drawn from a case study on men’s fashion trends that led sociologists Dave Holt and Denise Osterbuhr to launch their own line of bow ties. The reason for founding NOLA Beaux Ties was far less calculated and way more comical.
“Denise had the original idea because she bought a bow tie for her Chihuahua named Chester,” Holt says. “We knew this was something we could do, so we dug out my mother’s 1946 Singer sewing machine from the attic and worked with patterns until we had our own. We haven’t looked back.”
NOLA Beaux Ties are handmade from “up-cycled” designer shirts sourced in local thrift shops and flea markets. A single men’s extra-large shirt yields three hand-sewn bow ties, and the leftover fabric is repurposed into hair bows, wrist bows and dog bow ties. Thirty cotton styles — from classic to quirky — are currently offered, and plans for silk bow ties are in the works.
“We select the prints based on what we personally like and what we think our customers will like,” Holt says. “Most recently, we’ve been getting our Mardi Gras ties ready and filling lots of custom orders for fraternities and sororities. We are avid Who Dats and Tiger fans, so we offer a lot of Saints and LSU prints and colors. We also have many chevron bow ties because the pattern is very ‘in’ right now.
“As we all know, New Orleanians are notorious for their sense of style, and nothing makes more of a fashion statement than a bow tie. They make you look younger, thinner and smarter — so who wouldn’t want to wear one?”
— Margaret Zainey Roux
via fashion - Google News http://ift.tt/1jWei0a
0 意見:
張貼留言