Designers Aim to Bring High-Tech Fashion to the Average Shopper - Mashable

For the less technologically inclined, the words "wearable tech" may conjure up images of RoboCop -esque suits, so some designers are hoping to introduce high-tech fashion that's accessible to the average shopper.


Ten companies presented their tech-conscious take on clothing and accessories at a wearable-tech fashion show Wednesday night as part of this year's Social Media Week.


The concepts included traceable shoulder bags, a light-up umbrella, 3D-printed shoes and nail art, as well as coffee-infused fabrics that can absorb odors to keep you smelling fresh. Tech in Motion, a national event series, hosted the show to bring the tech community together.


"Right now, wearable tech is still very new and fresh," Tech in Motion marketing manager Justin Miller said. "It's definitely something that's up-and-coming."


Some of the companies are using new technology to make innovative fashion accessible for everyone. For instance, New York City-based group TheLaserGirls sells 3D-printed nails that feature geometric, eye-catching designs.


"The designer becomes the consumer — it offers that complexity for someone who's not an artist," company co-founder Dhemerae Ford said of the company.


On the more conceptual side, San Francisco-based company Sensoree showcased two designs which rely on color to interpret mental states. Its mood sweater conveys emotion — turning from a tranquil green to an ecstatic yellow — and its knitted brain sensor pinpoints different types of brain activity.


Rajiah Williams, who attended the show wearing Google Glass, was enthusiastic about the designs.


"I am obsessed with the umbrella," she said. "I think fashion and tech makes sense when it's practical."


Some were a little more hesitant. Rob Mason, another attendee, was unsure about whether or not he would wear the more complex pieces.


"I'm a dude," he said. "I may wear a gadget accessory."


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