The UpTake: If you leave Vogue, the fashion industry will ask, "but, why?" perhaps more than once and definitely with feeling. But for Meredith Melling Burke and Valerie Boster, the answer was simple: they wanted to be entrepreneurs, and they saw a big opportunity to use what they learned at one of fashion's most-coveted gigs.
When word emerged in September that Meredith Melling Burke and Valerie Boster were leaving Vogue, fashion heads turned because, first of all, successful editors don’t tend to leave Vogue—a coveted gig in the fashion publishing industry— and secondly, the women were coy about why.
Today, the big reveal comes via Women’s Wear Daily , which reports that Burke and Boster, whose departure as Vogue editors “was as rare as a solar eclipse,” have gone from editors to entrepreneurs. The pair, who have 26 years at the title between them, have started their own fashion consultancy, called La Marque, which means “the brand” in French. They’ll provide clients with styling, creative direction, brand extensions, and social media.
It’s a crowded field, but obviously they’re making use of some valuable connections they made in the world of fashion. Burke, especially, was a public face for Vogue who appeared on morning shows like Today to speak on behalf of the magazine about topics like accessible fashion. Boster worked with the CFDA/Vogue Fashion Fund and was one of the first to spot in 2007 Jason Wu, now one of the rock starts of the industry.
Among La Marque’s first four clients is Andrew Rosen, who has retained them for Theory.
According to WWD, Burke and Boster decided to carve out their own niche in the industry after realizing it was going through an evolution.
Here’s WWD:
“Retail’s changing. Publishing’s changing. And so we felt it was a good time for us to capitalize on that intersection of content and commerce, where our voice could be an asset in that arena. Brands now more than ever have much more power to serve their product and reach consumers in a number of different ways beyond traditional media,” said Boster, who had been bookings editor at Vogue.
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