Fashion archive: Readers get shirty about Guardian fashion - The Guardian

Laura Ashley fashion, circa 1980

1980 Laura Ashley designs: readers were unimpressed by expensive shirts on the Guardian's fashion page. Photograph: David Montgomery/Hulton Archive




I AM ON STRIKE. I initially decided to withdraw my labour because (as Spike Milligan will undoubtedly agree) we letter writers are not treated with the respect and deference which is our due. Quite frequently newspapers publish letters from scab labour seeking to undermine our arguments and public pronouncements.


However, on reading in Guardian Women (January 24) that "last year most of us managed to buy at least one silk shirt," I changed my mind.


The problem is, how am I to tell you that my (just) demand is for cash on the table, and parity with Guardian Women, without crossing my own picket line? I am prepared to negotiate a productivity agreement, or if you would prefer, a redundancy payment. For an agreed number of silk shirts (or money to equivalent value), I will cease writing to you.

Richard Rush.


WHO are these Guardian women who managed to buy at least one silk shirt last year? What image does the Guardian have of its female readers? While thousands fight for a meagre £60 a week to support their families, Guardian Women urges "forget doom and gloom - slip into silk," and recommends an outfit costing £400. How many silk shirts did the women from these families buy last year?


If we needed to escape we would do the job properly and buy Vogue.

Ann Harrod.


MANY other readers were offended by that fashion feature and we take their point. But a fashion page is not only for tips on how to dress; it must also treat fashion design as an art form and inform readers of what creative designers are doing. Should we stop writing about antique furniture or expensive paintings until everyone can afford to buy them? As for those shirts, most of the women on the staff of this paper got theirs for less than £15 by leaping at special offers or by choosing shirts made in India or the Far East.


Guardian fashion article on silk shirts, 1979 The offending article from 24 January 1979 - click on the image to read the full piece





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