The UpTake: Serial entrepreneur Marc Ecko joins a list of founders who returns to a company he parted ways from after selling his stake. But this one's a label with his very name on it.
Serial entrepreneur Marc Ecko, who left the fashion industry to get into media and do some angel investing, is heading back to the land of labels, specifically one with his name on it.
Ecko, who co-founded the Ecko brands but sold his stake in the eponymous company to Iconix back in 2009, is taking charge of Marc Ecko Cut & Sew, an upscale contemporary label that is an offshoot of the young men’s brand Ecko Unltd. His first season designing and producing the line will be summer 2014, and he plans to unveil his work to buyers next week at the Ace Hotel in New York, Women’s Wear Daily reports today.
Here’s how the partnership will work: Ecko has formed a new company called Unlabel.ME, which has licensed the Cut & Sew brand from Iconix and which will be handling design product development and sales. For this, Ecko has partnered with his twin sister, Marci Tapper, who was a co-founder of the former Marc Ecko Enterprises.
Iconix will handle brand management and use its global retail partnerships to help the enterprise grow. The Ecko brands are now fully under Iconix’s ownership umbrella: a third co-founder in the original Ecko brand, who had been handling the Cut & Sew label, Seth Gerszberg, sold his minority ownership of the brands for $45 million in cash in May.
But Gerszberg still holds the license to the main Ecko Unltd. brand and through his company operates more than 80 Ecko Unltd. Stores in the United States and through partners more than 40 stores in Europe and Brazil, and 26 stores in Canada.
Those stores do not carry the Cut & Sew line, so they are basically two different operations—which is probably a good thing, since Marc Ecko suggests that things were less than rosy after he sold his stake in the brand, and he felt “quite amputated” under the new leadership structure.
Ecko, who had launched another business, Complex Media, after selling his stake in his fashion business, has also come out with a new book called Unlabel: Selling You Without Selling Out, a commentary and memoir about authenticity in business. (See Upstart Business Journal contributor Laura Baverman’s interview with Ecko about the new book here.).
via fashion - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGHLO9q9Tf9KTrnS9PalR5aZpTiEA&url=http://upstart.bizjournals.com/entrepreneurs/hot-shots/2013/10/10/marc-ecko-returning-to-fashion.html
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