At the launch of Pharrell Williams’ new sunglasses for Moncler Thursday, a starstruck Japanese journalist asked the music star what his biggest challenge is during Paris Fashion Week.
He could have answered: getting to his press conference on time.
“He’s on his way in now,” the public-relations people announced, 45 minutes after the scheduled start of the press conference.
The guests had arrived on time in Moncler’s new Paris flagship, which was stuffed with its iconic puffy jackets and wooly boots.
The press conference was set up against the back wall in the basement, at the end of a long narrow space. Photographers, clustered around the front of a display case a few feet from the stool that awaited Mr. Williams, pushed the journalists back.
Moncler seemed overwhelmed by the turnout. “All the photographers on this side,” Moncler’s head of communications, Domenico Galluccio, commanded somewhat futilely, trying to corral them on one side of the cramped room. “You can’t stay there, it’s not possible,” he argued.
Mr. Galluccio and his team tried to make more space available as the press continued to stream in in anticipation of Mr. Williams’ arrival. When they attempted to move a mannequin dressed in a yeti outfit near the makeshift stage, they dismembered her arm.
Mr. Williams, dressed in dark glasses from the collection, a flannel shirt, jeans and leopard-print loafers, arrived fashionably late — or on time according to an industry that habitually starts its presentations 45 minutes after the scheduled time. And he gave it 15 minutes, exactly the amount of time most fashion shows last.
Mr. Williams explained the thinking behind the design of his sunglass line. “We should celebrate the silhouette by making the frame and lens one material,” he said. “It’s about the shape and not the insignia everywhere.”
He kept coming back to the idea of functionality in fashion. At times, he was self-deprecating. “I kind of feel when people are wearing sunglasses and there’s no sun, it’s ridiculous. Like I’m doing right now,” he said. (Presumably the Mercedes car key that dangled from his belt loop didn’t signify that he was driving himself around Paris Fashion Week either, though it could have explained his lateness.) As for the question about the challenges he faces at Paris Fashion Week, Mr. Williams replied modestly. “You guys are standing here with cameras and microphones,” he said. “I’m just sort of celebrating the moment.”
via fashion - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEjgNxjgDJiuR2zROX2mTTNIHrUjQ&url=http://blogs.wsj.com/speakeasy/2013/09/26/pharrell-williams-embraces-functionality-in-fashion/
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