Janie Bryant, Mad Men’s costume designer
The final episode of Mad Men’s previous season took place in 1969, which leads to the very exciting prospect of seeing Don Draper in a polyester plaid suit and platform shoes next season, not to mention the Halston goodness we might witness on the likes of Megan Draper. Earlier this month, I chatted with Mad Men costume designer Janie Bryant at San Francisco’s launch of Shoes of Prey, an amazing service that lets you design the custom shoe of your dreams for around $200.
Bryant has created a 60s-inspired collection, her second for the brand. It’s a fashion era about which she surely must now be one of the world’s top experts. And while she would not hint at what year we might see come to life in the next season of Mad Men, she did give us her thoughts on ’70s fashion. For more on Bryant’s Shoes of Prey collab and the past decades of American style, check out my interview below.
Is the Shoes of Prey customer a luxury customer or the everyday woman?
“To do custom design is sort of the ultimate luxury. And really the customer for Shoes of Prey is also a career woman, so i think that to be able to get exactly what you want is a luxury.”
How does your costume design experience inform your experience with this company?
“Costume design is such a different form of design. But for my second collection I really wanted to base it on the late 1960s, and incorporating those details that I really do know so much about. But helping to tell the story of a character through clothing is different than designing a collection for the consumer.”
I’m obsessed with seventies style, personally. How have you liked heading towards that decade? Are we in the seventies yet on Mad Men?
“I can’t tell you what year we’re in! I really can’t tell you anything!”
OK let’s keep the show out of it: how do you feel about ’70s style?
“I love the period of the 1970s. I’m totally obsessed with men’s plaid polyester suits and bellbottoms and platform shoes and polyester wide ties that tell complete stories. That’s really more later ’70s design. And I also love women’s fashion of the 1970s. The whole Sutdio 54 period is amazing and all of the amazing Biba pantsuits and Halston, it’s such a great period. It’s almost like the last period of American fashion for men and women. The style was so pervasive. People weren’t afraid. There was such access in everyday clothing, like the Sears catalog or J.C. Penney. That’s what people wore.
Now, it’s really funny, in photographs it’s really hard to tell what era we’re in now, even if you go back 20 years because people aren’t really dressing in a specific decade and clothing has remained somewhat the same for like the last 20 or 30 years. You can really recognize photographs from the 1980s, the 1970s, the 1960s, 1950s, ’40s, ’30s, ’20s. But it’s much harder to identify a certain period now in photographs of a party setting or a city street. It’s more generic now.”
Do you think the Internet is influencing that?
“Doesn’t the Internet influence everything?”
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