Fitting rooms are the place where shoppers make the crucial decision: to buy, or not to buy. Now, a new fashion app called Snapsure is solving the dilemma that many of them face.
Snapsure co-founder and CEO Syed Amanullah said he often found himself in the same dressing room predicament.
“I was with my brother and sister and was trying on a shirt that I wasn’t quite sure about,” Amanullah said.
Searching for their input, Amanullah didn’t notice his siblings standing nearby.
“I left the shirt behind and thought to myself, ‘There’s got to be a better way to get quick and easy feedback and move on,’” he said. “I realized there was nothing really out there that would let me do that.”
Unlike trying on clothes, snapping a photo and texting to your friends, Snapsure allows you to limit the time your loved ones have to respond with their feedback.
“The shopper gets to control the time element,” Amanullah said. “Nobody knows how long you want to be in that fitting room before you make a decision.”
After taking a photo in your perspective outfit, you write a brief caption, pick who you’d like feedback from, set a timer and hit send.
Friends and family are then able to vote and leave comments for you.
Results are sent back to the shopper in the form of an infographic that includes who responded, who didn’t, the percentage of yes votes, no votes, and all the comments made by your friends.
“It’s simple to see your results, so it’s simple to make your decision,” Amanullah said.
Snapsure is developing a new personal styling feature where, for an in-app purchase, shoppers can gain feedback from notable fashion bloggers.
“Personal styling has historically been viewed as a luxury service,” Amanullah said. “But with this on-demand mobile styling, any shopper can experience it.
"We hope to launch this feature in the next six to eight weeks.”
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