By Rachel Raczka
Boston.com Staff
September 2, 2014 6:10 PM
The world’s highest paid mode Gisele Bündchen is easily the most familiar face on the fall fashion ad roster, but her Patriots QB husband debuted his own posed pitch for UGG today. The brand’s “Time Out” campaign features Brady and his father at the Brae Burn Country Club in West Newton.
UGG wrote in a release:
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... [Tom] identified a long-standing tradition he had growing up where he would go out to the golf course with his dad every weekend. This served as the inspiration behind the spot, which also features cameos from Tom Brady Senior and Tom’s dog Lua. When Tom was accepted to the University of Michigan, his father was concerned that they couldn’t continue their weekly tradition and lobbied for Tom to go to a Southern California school. Although Tom decided to follow his dream to play at Michigan, he still cherishes the moments with his father on the golf course as some of the most important in his life.
The accompanying spot for the campaign shows Brady and his father on the course, while Tom reflects on the concept of taking “time out.” Get it?
Likewise, a preview for Bündchen’s Under Armour spot premiered online today, teasing a Sept. 4 launch date. The model joins badass ballerina Misty Copeland, World Cup skier Lindsay Vonn, and tennis pro Sloane Stephens in this incredibly powerful “I Will What I Want” campaign for the brand’s womens line. Bündchen’s tease is expectedly very zen as she does a series of stretches and surveys a boxing gym.
The Brazilian model signed a multi-year contract for an undisclosed amount, according to ESPN. She joins Brady, who originally signed with Under Armour in 2010.
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